The "0x000000000000000000000000000000000000dead" address is used as a burn address because it is widely recognized as a destination for token destruction. Since tokens sent to this address are permanently locked and cannot be retrieved, it’s an ideal address for conducting token burns. It is a well-established convention across many blockchain projects.
For example, in token burn events, project developers often send tokens to this address to signal to the community that those tokens are now out of circulation. This is usually followed by a public announcement, detailing the number of tokens burned and the reasons behind the burn.